[responsivevoice_button voice=”Indonesian Female” buttontext=”Baca Artikel”]
MediaSport.id -Klub Liga Inggris Manchester City punya alasan rajin ke China.
Klub yang bermarkas di Stadion Etihad itu memang terus mengupayakan agar nama dan mereknya menarik perhatian warga Negeri Tembok Raksasa.
![Etihad Stadium markas tim Manchester City]({"default":{"load":"default","w":"75","h":"50","src":"//img-s-msn-com.akamaized.net/tenant/amp/entityid/BB16hVWc.img?h=500&w=750&m=6&q=60&o=f&l=f"},"size3column":{"load":"default","w":"62","h":"42","src":"//img-s-msn-com.akamaized.net/tenant/amp/entityid/BB16hVWc.img?h=416&w=624&m=6&q=60&o=f&l=f"},"size2column":{"load":"default","w":"62","h":"42","src":"//img-s-msn-com.akamaized.net/tenant/amp/entityid/BB16hVWc.img?h=416&w=624&m=6&q=60&o=f&l=f"}})
Salah satu hasil kerja sama Manchester City dengan platform digital Douyin sudah menampakkan hasil.
Di situ, klub berjersey biru langit tersebut punya lebih dari 840.000 followers.
![Penyerang Lyon, Moussa Dembele (baju hitam di kanan), merayakan gol keduanya pada laga perempat final Liga Champions kontra Manchester City di Stadion Jose Alvalade, Lisbon, pada 15 Agustus 2020.]({"default":{"load":"default","w":"75","h":"50","src":"//img-s-msn-com.akamaized.net/tenant/amp/entityid/BB188Bjw.img?h=500&w=750&m=6&q=60&o=f&l=f&x=101&y=129"},"size3column":{"load":"default","w":"62","h":"42","src":"//img-s-msn-com.akamaized.net/tenant/amp/entityid/BB188Bjw.img?h=416&w=624&m=6&q=60&o=f&l=f&x=101&y=129"},"size2column":{"load":"default","w":"62","h":"42","src":"//img-s-msn-com.akamaized.net/tenant/amp/entityid/BB188Bjw.img?h=416&w=624&m=6&q=60&o=f&l=f&x=101&y=129"}})
Douyin menggarap video pendek berisi interview alias wawancara, analisis laga, dan konten-konten Manchester City lainnya.
“Kami memperbarui kerja sama mulai musim ini dengan durasi dua tahun,” kata pernyataan resmi Manchester City.
![Duo gelandang Manchester City, Kevin De Bruyne dan David Silva.]({"default":{"load":"default","w":"75","h":"50","src":"//img-s-msn-com.akamaized.net/tenant/amp/entityid/BB19i9CN.img?h=500&w=750&m=6&q=60&o=f&l=f&x=634&y=246"},"size3column":{"load":"default","w":"62","h":"42","src":"//img-s-msn-com.akamaized.net/tenant/amp/entityid/BB19i9CN.img?h=416&w=624&m=6&q=60&o=f&l=f&x=634&y=246"},"size2column":{"load":"default","w":"62","h":"42","src":"//img-s-msn-com.akamaized.net/tenant/amp/entityid/BB19i9CN.img?h=416&w=624&m=6&q=60&o=f&l=f&x=634&y=246"}})
Menurut Ketua Eksekutif City Football Group untuk Wilayah China Scott Munn, kerja sama klub dengan Douyin sudah dimulai pada Desember 2018.
“Hasilnya, kerja sama itu menambah dengan cepat akun sosial di China dan menghasilkan jumlah fans loyal begitu banyak,” kata Scott Munn.
![Paspor China menampilkan lukisan Tembok China]({"default":{"load":"default","w":"75","h":"50","src":"//img-s-msn-com.akamaized.net/tenant/amp/entityid/BB19nRPr.img?h=500&w=750&m=6&q=60&o=f&l=f"},"size3column":{"load":"default","w":"62","h":"42","src":"//img-s-msn-com.akamaized.net/tenant/amp/entityid/BB19nRPr.img?h=416&w=624&m=6&q=60&o=f&l=f"},"size2column":{"load":"default","w":"62","h":"42","src":"//img-s-msn-com.akamaized.net/tenant/amp/entityid/BB19nRPr.img?h=416&w=624&m=6&q=60&o=f&l=f"}})
“Melalui Douyin, kami akan menyediakan konten-konten menarik bagi para fans Manchester City di China,” pungkas Scott Munn. (msn)
